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This shade has purple tones and red tones, but because of the purple tones it will be best for people with cool toned skin. Warm toned people might want to avoid this color, as will olive toned people. It seems to have more red tones than other burgundy shades.
Do not use on hair dyed darker than dark brown, or on hair lighter than light brown. Use a deep conditioner for color-treated hair since purple tones fade quickly.