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This shade has red tones and will be best for warm toned people, since it is still auburn, and therefore on the warm side as opposed to true reds. Some cool toned people could still possibly pull this off.
Do not use on hair naturally lighter than dark blonde, or brighter, redder results will occur. Use a good conditioner for color treated hair since red tones fade fast. Do not use on hair previously dyed darker than medium brown.