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This shade has red tones, and is absent of the more orange-red tones that one would find in most auburns (the more natural-looking reds). Instead, this is more of a true red color, and might not necessarily flatter people with warm toned skin. This color would probably be most flattering on cool toned people.
Do not use on hair previously dyed darker than medium auburn or light brown. Do not use on hair naturally lighter than dark blonde, unless you are okay with a very bright red result. Use a good deep conditioner for red hair, as red tones fade the fastest.
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