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This tones in this red shade are more orange than true red and it will look more like the red hair of an actual redhead. Mostly just people with warm tones will look good with this color, or people who have the natural complexion of a redhead.
Do not use on hair previously dyed darker than light brown or light auburn. Expect an extremely bright result if used on light blonde hair. Use a good deep conditioner for color-treated hair since red tones fade the fastest.