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Do not use on hair lighter than light brown. Do not use on hair previously dyed darker than dark brown.
This red will have very nice dark purple tones along with it the first few days after being dyed. Use a color safe shampoo to help keep it from fading and rinse with cold water. When it fades, it doesn't look too bad but I recommend dyeing it every month to keep up with the roots and having a nice color.