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This shade has extremely intense true red tones and could suit warm or cool skin, but will not look natural, and will be an extremely intense color. It will be especially striking against fair skin. It will not flatter any skin with a very obvious green or yellow undertone, which means olive toned or some warm toned skin.
Do not use this color on hair previously dyed darker than light brown or medium red. This color will be brighter on lighter hair. Use a good deep conditioner for red hair since red tones fade fastest.