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This black shade has red tones, which means it will be a little softer-looking and more flattering on people with warm tones. People whose natural hair color is lighter than medium brown should avoid this. Some reviews, however, hint that the color turns more burgundy/purple, so people with cool tones might still enjoy it.
All reviews hint that this shade shows up with purple tones, despite the fact that it is called "auburn black". Keep this in mind.
Do not use on hair that is lighter than medium brown.
Be prepared for a commitment since black hair color is hard to remove.