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I love this shade of blonde. LB12 Extra Light Sun BLonde. It removes brassy or yellow/gold tones . I am very happy with it. I had bleached blonde hair and this hair dye left my hair a very natural looking light blonde beige. It looks amazing in the sunlight !
I will use this color again !!
Do not use this shade on hair previously colored darker than blonde.
Do not use this shade on virgin hair darker than light brown, unless you are okay with a warmer result or some brassiness.
If you want the high lift blonde without yellow/gold tones, use a purple/violet toner (e.g. Wella T10 Ivory Lady Toner) or purple toning shampoo (e.g. Clairol Shimmer Lights Conditioning Shampoo or Aveda Blue Malva Shampoo) after dyeing with LB12.
When doing a root touchup, be sure to follow the directions for timing (40 min on roots + 5 min on lengths). Leaving dye too long on the previously lightened lengths can lead to gray/silver tones, while not leaving dye long enough on roots can lead to incomplete lightening and brassy tones.