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This shade has intense red tones, but it is not a natural red, like an auburn or coppery red, so it is actually not suited well to people with warm toned skin. Instead, people with cool toned and neutral toned skin will look good with this color.
Do not use this color on hair dyed darker than dark brown. This color will be more bright and intense on lighter hair, and deeper and browner on darker hair. Use a good deep conditioner for red color since red tones fade the fastest.