This shade has red tones but they are softer than most reddish browns, and not as intense or apparent. This shade will suit neutral toned or warm toned people the best. Olive toned people should probably avoid this color.
This shade might show up darker than imagined, and then fade. Do not use on hair dyed darker than dark brown. Do not use on hair lighter than light brown. Using on lighter hair will result in a redder, brighter color.