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This shade has red tones and will be best for someone with either warm toned skin with peachy tones as opposed to yellow tones, or someone with the natural complexion of a redhead. Olive toned people should avoid this color. Natural blondes should only use this color if their eyebrows are medium brown or darker.
Do not use on hair lighter than light brown, unless you want a brighter, redder result. Do not use on hair previously dyed darker than medium brown. Use a good deep conditioner for color-treated hair, as red tones fade the fastest.