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This shade has ash tones so it is best suited for people with cool toned or neutral toned skin. However, it could also suit someone with olive toned skin as long as they feel they can pull off blonde hair. Warm toned people should avoid this color.
Many reviewers state that this shade results in red tones, which is really unusual for ash shades. Keep in mind that you cannot use this color over hair previously dyed darker than dark blonde, even if the previous shade is ash. Do not use on natural hair darker than medium brown unless you expect warmer, darker results.